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A Message From Bruce:

In the first quarter of 2009, U.B.S. invited Paul Volker to host a three-hour dinner with the top ten hedge funds in the world.  The next quarter, I was invited by U.B.S. to host that three-hour dinner with the top 10 hedge funds in the world?

Why in the world did I get that invitation?

After that three-hour meeting, I was offered the opportunity to invest a billion dollars from more than one the largest hedge funds…I passed. The next day I’m back in California and my phone rings…it’s Goldman Sacks. The gentleman on the other end of the phone said, “Why am I talking to you?” I responded, “I don’t know, why did you call?” He continued, “I called because some of our clients were at that dinner meeting last night and we disagree with your conclusions.”

I said, “Ok, why don’t you ask two questions, I’ll answer them, and if you’re not happy, hang up.” He said “Ok” and asked his two questions. Actually, he made the argument why I was wrong, and I pointed out the flaw in his conclusions.

The two charts he brought up were affordability and interest rates. Affordability had soared since 2009 and interest rates had gone down. He had wrongly concluded a boom was imminent.

I suggested we look at the history of what he was saying to check for accuracy. After showing what actually happens, there was a pause. Then he said to me, “My God, you just saved me a billion dollars.”

I replied, “Then you’ve had yourself a good day!” He asked, “Do you want to be our real estate consultant? I said no and hung up. (yes, I have to admit that was a little fun0.

Why didn’t I want to be Goldman Sacks real estate consultant or invest a billion dollars of wall street’s money? That’s never been my passion! I always wanted to help the individual investor become the “hero” of their family, the go to person! That’s always been my passion since day one and it has never changed.

Years ago, Aaron had helped me create five investor courses directed specifically for the California investor (The California Only Series). I had been invited to speak at one of the events where you speak for an hour and try to get people to run to the back of the room and buy your stuff. I just hated that business model. When it was my turn to speak, I got up and said, “I understand I’m supposed to sell seminars today but what I’m really here to do is teach.” The audience stood and loudly cheered!”

We both got what we came for; I got to teach, and they got to learn. I wasn’t invited back…good!

When I got home, the man who taught everyone how to get people to jump out of their seat and run to the back of the room was on the line. I told him I wasn’t really interested in that business model. He said, “Well, at least send me your materials and let me help you with those.”

I agreed to that. I knew what we had created was special. Aaron used to work for a wall street company that created their promotional materials and presentations.

When he received those materials, he called and left me this message…”Bruce, I got your materials…oh my God! I have never seen anything like this. You don’t have to spend your time selling your courses to individuals. You can sell these for big, big bucks to the corporate world.”

I passed…but I did keep that recording until I sold my building lol!

For the last 30 years It’s been my passion to teach investors what was working for me. In 1997, I wrote my first timing report called the California Comeback Why Real Estate Prices will double in the next 8 years. 

In 2006 John Burns invited me to debate the top builder analyst from U.B.S. That year we released a report named The California Crash. That report was about 400 pages long and laid out why prices would crash…then this happened:

So convinced was I that the report was correct, I sold 100 houses I had an interest in by the end of 2005.

After the crash occurred, in the following eight years, I would buy over 700 houses (nowhere near the 2006 price level).

Fast forward to 2012, after prices had crashed and stayed there, we wrote All In Or Fold? We said go all in…

In 2017, we made a prediction about interest rates and U.S. debt:

2% mortgage rates and 40 trillion in debt.

In 2019, I looked at the market slowing, prices flattening, and concluded we would end our bull run early. I wrote Turmoil, predicting prices would soften. Then, three months later, the pandemic would hit and real estate prices exploded. In Turmoil we said that certain events could become “systemic events” and disrupt the normal outcomes…man did that happen!

Finally, last year in 2022, I wrote Uncharted Territory, taking a look at the math of a certain price crash that might just be mitigated by a chapter named “Avoiding the Worst-Case Scenario”. So far, we have…So far!

My last report is named:

What’s next? A Lost Decade or 1% Interest Rates.

During my journey as an investor, I’ve landed on THE MOST IMPORTANT WORD in real estate…TIMING!

I would rather know when to than how to any day!

Please join me one last time to take a peek at what’s next and help you build your legacy through real estate.

Sincerely,

Bruce Norris

Registration Options:

$497 Single per person Early Bird Price till May 5 $597 after 

Includes live event, continental breakfast and lunch, full-color event manual, video and audio recorded at the live event.

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